Branding Guidelines

For Custom Printing

For Screen and Web Use

For Print Use

The exclusion zone is equal to 25% of the height of the logomark (marked as × in the diagram).

For use on white or light backgrounds.

For use as needed on medium to dark backgrounds.

Typically used on t-shirts or marketing materials where only one color can be used.

Typically used on t-shirts or marketing materials where only one color can be used.

PRIMARY/ For light backgrounds

For use on light backgrounds. Typically used on newsprint or marketing materials where only one color can be used.

For use on dark backgrounds. This is only to be used in applications where only white can be used.

It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document 
— there are no exceptions.

Do not use the primary logo on dark backgrounds.

Do not use the white logo on light backgrounds.